Why are hearing aids so expensive?
Last year I paid nearly $4,000 for a new mountain bike. Since then, I’ve probably invested another $2,000 in new pedals, tires, handlebar grips and other gear, plus all the necessary maintenance and tune-ups to keep it rolling smoothly.
Hearing aids, however, are different. Though they require just as much – if not more – follow-up service, all that service is included in the initial price.
Why? Because hearing aids aren’t like glasses – expecting to hear perfectly by simply sticking them in your ears is like getting hip surgery and expecting to dance out of the operating room. It ain’t gonna happen.
Every ear is unique, which is why we take impressions, create custom moulds and ensure a comfortable, secure fit.
Of course, fitting is the easy part.
Understanding effectively also requires a process of fine-tuning. If your hearing aids don’t feel 100 per cent perfect, there’s always something more we can do.
If you had to consider the cost of each of these individual appointments, you’d likely settle for mediocre performance because your hearing was “good enough.” Eventually, your hearing aids would drive you crazy because you still couldn’t follow a conversation in a noisy environment or understand your grandkids from the back of the car.
Fed up, you’d shut your hearing aids away in a drawer and defiantly proclaim they “don’t work.”
Just like that, you’re doomed to a lifetime of missed punch lines, irritating social gatherings and unnecessary arguments with your spouse.
When you purchase a $4,000 pair of mid-range hearing aids, that price includes unlimited adjustments, cleanings, re-tests and other maintenance for the life of those hearing aids – a minimum of five years. When averaged over a more typical lifespan of 6.5 years, that’s just over $50 a month.
I’ll bet you pay more for cable TV.
Martin Jurek is a Registered Hearing Instrument Practitioner and co-owner of Campbell River Hearing Clinic with his wife Jana. To learn more, or to schedule a free hearing assessment, call 250-914-3200.