Nominations for tourism awards sought

Tourism Vancouver Island is seeking nominations of tourism stakeholders who have significantly impacted their industry.

The finest tourism operators on Vancouver Island will be recognized and awarded for their outstanding contributions to the tourism industry at Tourism Vancouver Island’s 49th Annual Conference to be held in the beautiful Sooke region from September 25th-27th.  Tourism Vancouver Island is excited to recognize businesses and individuals for efforts and contributions in positioning the Vancouver Island region as a premier destination.  These awards will be presented to the deserving recipients during the awards ceremony at the Gala Dinner on Wednesday, September 26.

“Each year we are tasked with the difficult decision of choosing from amongst a collection of outstanding nominations.” says Dave Petryk, President & CEO of Tourism Vancouver Island. “The depth of creativity and diversity of ideas and marketing programs continues to inspire and impress upon us.”

This event offers stakeholders within the Vancouver Island region a chance to participate in networking opportunities, educational sessions, and fun-filled activities. Stakeholders are also given a chance to give credit to those leaders who have positively impacted the tourism industry.

The Innovator of the Year Award recognizes a business, organization, or individual that has developed or renewed a tourism product, package or initiative that captures the attention of visitors and thus increases the desirability of the Vancouver Island Region as a destination. The 2011 recipient of this award was Dr. Karl Schutz and the Chemainus Dollar.

The Multi-Media Marketing Award recognizes a business or organization for its innovative use of various forms of social media and traditional marketing mediums in a specific targeted campaign that was successful in attracting visitors to their business or organization and the Vancouver Island Region.

The Power of Partners Award recognizes a business or organization that has demonstrated successful partnerships with other Vancouver Island region tourism businesses or organizations. These partnerships should demonstrate increased visitation to the Vancouver Island region.

The Tourism Employee of the Year Award. This award offers stakeholders an opportunity to nominate and recognize a person who they feel epitomizes service excellence. Managers can nominate employees, employees can nominate each other or customers can nominate a person who they feel provided exceptional service. Stakeholders are encouraged to nominate themselves or colleagues they know who have extended themselves beyond the boundaries to assist in positioning the Vancouver Island region as a desirable destination for our visitors.

The Tourism Sustainability Award recognizes a tourism business in the Vancouver Island Region that has set out to minimise their environmental impact, conserve natural resources, respect local cultures and benefit local communities in the past 12 months.

For additional information on the awards or to complete an online nomination form please visit  The nomination deadline for these awards is Aug. 6.

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