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V.I. North Tourism re-ups with Mt. Waddington

After two successful calendar years of operation, the Vancouver Island North Tourism regional destination marketing organization (DMO) has announced a three-year contract renewal with the Regional District of Mount Waddington, demonstrating their continued commitment to the end of 2014.

Vancouver Island North Tourism congratulated Andrew Jones on his election as Chair for 2012 during the organization’s January meeting held in Port McNeill. “The Vancouver Island North region attracts visitors from around the world to enjoy diverse outdoor activities, view amazing wildlife and scenery, and immerse themselves in local cultures. The Vancouver Island North Tourism Advisory Committee (VINTAC) is compromised of a great group of local members who bring a wealth of knowledge and experience to the table.” says Jones. “I am honoured that the committee has chosen me as chair and look forward to our ongoing work to promote and enhance tourism in our great region.”

Funding support from Island Coastal Economic Trust and Coast Sustainability Trust were instrumental in the start-up strategy for regional tourism on the North Island. The Regional District of Mount Waddington has provided funding and continues to support the establishment of regional tourism. The Additional Hotel Room Tax has been in place throughout the region since January 1, 2010 and will continue to provide a consistent source of revenue to fund the initiatives of this project.

Many successful projects were completed in 2011, continuing consistency in design and messaging for Vancouver Island North as a tourism destination. Promotion of the regional tourism website, launched in 2010 (www.vancouverislandnorth.ca), nearly doubled visitor traffic to the site in 2011, and Vancouver Island North Tourism’s partnership with the North Island Gazette continued to produce the 2012 Vancouver Island North Visitors Guide. The Visitors Guide is distributed on BC Ferries major routes between Vancouver Island and the lower mainland, the Inside Passage, and Discovery Coast routes. In 2011, over 100 North Island tourism businesses participated in cooperative marketing opportunities offered by Vancouver Island North Tourism. Vancouver Island North Tourism is an initiative of the Regional District of Mount Waddington that promotes the North Island region as a tourism destination, highlighting cultural, adventure and nature-based tourism experiences from the communities of Mount Cain/Woss, north to the end of the Island including Alert Bay, Sointula and sections of the mainland coast. Vancouver Island North Tourism is directed and monitored by the Vancouver Island North Tourism Advisory Committee, a committee appointed by the Regional District of Mt. Waddington.

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