Important anti-bullying campaign builds awareness

For the fourth year, London Drugs is supporting the powerful Pink Shirt Day campaign with the official Anti-bullying Pink Shirt Day shirts available at all  London Drugs locations.

The net proceeds from the $9.80 T-shirt directly support local Boys and Girls Clubs in communities across Western Canada.

Boys and Girls Clubs foster self-esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community - all key elements of bullying prevention.

“We encourage everyone to take a stand against bullying and wear your pink shirt on Pink Shirt Day, Wednesday, February 29th,” said Wynne Powell, London Drugs president and CEO.

“We are proud to be supporting the fifth annual Pink Shirt Day with T-shirts sales going directly to Boys and Girls Clubs in each community we serve, helping to foster local anti-bullying programs.”

In 2011, London Drugs raised more than $100,000 for Boys and Girls Clubs in Western Canada through the Pink Shirt Day Campaign.

Pink Day T-shirts are available at London Drugs in both adult and youth sizes ranging from small to XXL as well as online at

Pink Shirt Day background: CKNW started Pink Shirt Day five years ago following an anti-bulling stand of two grade 12 Nova Scotia students.

The students took action after witnessing a grade 9 student being bullied for wearing pink to school and encouraged their schoolmates to wear pink to send a message against bullying.

Since then, CKNW’s Pink Shirt Day Campaign has sent a powerful message that Bullying Stops Here.

In Canada, every seven minutes someone is bullied on a playground in Canada (

A recent University of Guelph Bullying Study found that 50 per cent of Canadian school children report being bullied with 45 per cent of surveyed children feeling unsafe when they go to school.

Bullying is demoralizing, wrecks self-esteem and has led to shootings and suicides in Canada.

Bullying happens in many different forms but its purpose is to make someone else feel bad on purpose.

Through awareness and education Canadians can continue to take a stand against bullying.

About the Boys and Girls Clubs Boys and Girls Clubs programs foster self esteem, social engagement, academic success, inclusion, acceptance, respect for self and others, and connection to community—all of which are key elements of bullying prevention.

Boys and Girls Clubs proudly participate in Pink Shirt Day because it promotes awareness, understanding and openness about the problem and a shared commitment to a solution.

BGC relies heavily on community support to deliver our daily Club programs. Supporting Pink Shirt Day supports everyone who has experienced bullying as well as Boys and Girls Clubs anti-bullying programs.

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