Method of St. Jules finds adherents
COURTENAY — There was method in the madness of inviting the world to Vancouver for the 2010 Winter Olympics — economic spinoffs that would continue to stimulate the local economy long after the visiting athletes had returned home.
The ripple effects of the Olympics are starting to create waves for the St. Jules Method Performance Products line developed by local personal trainer and equipment manufacturer Marc St. Jules.
“I’m having quite a year so far with my product line as a result of the 2010 Olympics,” said St. Jules. “I feel that 2011 is my comeback year. 2010 was a year of self-destruction and self-discovery following a tragic year in 2009.
“There were alot of ups and downs with the death of my mother, divorce and business burnout from the goliath undertaking of the Athletes United Sports Fitness Symposium and Pound for Pound Fitness Challenge, which I put on at Bear Mountain Golf Resort in Victoria,” St. Jules said.
“I’ve always done events and fundraisers for local and international charities which I believe in. Some of them don’t raise as much money as I’d like but the awareness often makes up for it,” he said.
So far, St.Jules has put on events to benefit Kidsport, Free the Children, Special Olympics, World Police and Fire Games, BC Cancer Foundation, Vancouver Island Burn Fund, Food Bank, Disabled Skiers Association, and Comox Valley Ground Search and Rescue, to name a few. “That is part of the reason I believe I was nominated for Canada’s Top 40 under 40 in 2009,” he said.
“I knew that the Olympics in Vancouver would create some International opportunities for my St. Jules Method Performance Products line. I’ve been working with professional and Olympic athletes from all sports for over 10 years and they have instantly adopted the St. Jules Method,” St. Jules said.
The method is stabilizer training that mimics the sport-specific movement patterns in an unstable environment and doing traditional exercises in an unstable environment.
Major hotel gyms in Whistler and Vancouver now have the Stabilizer Xboard, St. Jules’ multi-purpose flagship piece.
“It planted the seed to showcase my products and training methods for the international Olympic audience. Spain, Italy, France and Scotland are some of the clients who are ordering my equipment ... most recently Glasgow Celtic pro soccer team in Scotland.”
St. Jules always asks where his clients first discovered his equipment.
“I thought the Scotland team was referred by David Beckam’s former trainer John Ireland, who sits on St. Jules Athletes United Panel and recently won the MLS championship with the Colorado Rapids,” St. Jules said.
“The Stability Spring has always been a favoured piece but often rejected because of the high price point. With the custom spring rate tension, materials and casted parts, powder coating and assembly, this glorified playground spring is in all the professional leagues – including the Seattle Seahawks and Buffalo Sabres, who have three.”
Word of the St. Jules Method continues to spread.
“The most recent orders are going to the UFC’s Team Tapout in Las Vegas, Scotland, Wisconsin, Boston and to celebrity trainer Tommy Europe of the television shows The Last 10 Pounds and Bulging Brides,” he said.